Marketing Automation

Technologies used to automate the tedious tasks required to market on multiple online channels.

Benefits of Marketing Automation

Automaton can handle a wide variety of repetitions. If you plan to reach a large number of people via email or social media, it would be nearly impossible to scale your efforts manually.

For example, MA makes it easy for you to nurture two way relationships with an unlimited number of leads.

Over time, you will get to know a lot about them. Who are they? What are their needs? Where are they in the decision making process? How do they respond to your communications?

Smart professionals use this data to personalize the "users' experience" with a brand. For example, a pet store company may send dog related promotions only to dog owners and not cat owners.

As you can see, updating user profiles and sending customized messages by hand would become unreasonably difficult. Software is the answer.

A computer screen with program code on it.

Why MA Management?

Out of the box, the program will not predict your company specific goals. It will not have prior understanding about how your funnels are structured.

To get the most out of it, a skilled team should "configure" a bespoke solution that works well with your organization.

Even if you plan to launch extremely complex campaigns, we can help.

Why Have Your System Managed?:

Develop strategies to meet your goals.
Determine which platform will best suit your needs.
Configure settings, rules and task flow.
Design high converting landing pages.
Code your capture forms.
Connect to your customer relationship manager (CRM).
Conduct continuous lead scoring.
Launch multi-channel drip campaigns.
Regular A/B testing for best performance.
Report analytics - Key Performance Indicators (KPIs).

Tell Us About Your Project.

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