Client: Russell Simmons

Industry: Print Publication

Services: Web Application Development and Administration

Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, and creator of the clothing fashion lines Phat Farm, Argyleculture, and American Classics. Russell Simmons is the younger brother of Daniel Simmons, Jr., and he is the older brother of Rev. Joseph Simmons, better known as "Run" of Run-DMC, and son of Daniel Simmons, Sr, a public school administrator and Evelyn Simmons, a New York City park administrator. His brother Daniel Simmons, Jr is an accomplished abstract artist.

Halestorm worked closely with Russell Simmons Oneworld Magazine's executives and developed the original Oneworld Magazine website. The website's infrastructire was equipped with a secure e-commerce solution for magazine subscriptions, a content management system with a database back-end, a professional banner ad account manager, web-based e-mailing listing manager and community features.